Setting Prices & Profits

Note: This feature is exclusive to Pro and Advanced account subscribers.  The service fees given below may differ from your actual service fees. Please go to Settings > Selling > Service Fees for a list of your actual Service Fees.

Please see this link for the service fees for our current subscription plans.



Service Fees

In addition to the subscription fee, there is a service fee charged when selling products through your site.

When selling Partner Vendor Fulfilled products, the service fee is calculated based on the total amount that the client pays for all of the vendor fulfilled products in the order.

For Digital Download products and Self Fulfilled products, the service fee is based on the total amount paid by the client minus the sales tax.

For fee information please see the Selling Guide.

Example Service fee amounts by Product Type based on a 7% service fee structure.
 

Product

Base Price

Selling Price

Gross Profit
Markup added to base lab cost of vendor product

Service Fee
7% of Selling Price

8x10 print

$1.99

$10.00

$8.01

$0.70

Digital Download

N/A

$60.00

$60.00

$4.20

Self Fulfilled Product

N/A

$25.00

$25.00

$1.75

 


Setting Prices

Using a formula you can quickly price all products offered for sale using a combination of a fixed and percentage markups. Or you can set the prices manually. This can be done when you are editing the price list for Products, Prices, and Currencies.

Zenfolio offers a built-in formula function to markup items by a percentage plus the base price. The selling price can combine a fixed mark-up and a percentage over the base price. The formula is used to quickly set the selling price for all items in your price list. You can also specify an option to round the prices to make them look more appealing. You can choose to round up to the nearest $1.00, $0.99, $0.95 or not to round up at all.

The base price is the cost of a product charged by fulfillment partner and cannot be changed. Specifying the fixed markup and/or the percentage markup sets the final selling price.

Selling Price = Base Price Fixed Markup % Over Base

The examples below illustrate how the pricing with formula works.
 

 

4 x 6 Print

8 x 10 Print

Base Price

$0.19

$2.00

Fixed Markup

$4.00

$10.00

% over Base Price

100%

400%

Selling Price

$4.38

$20.00

Gross Profit

$4.19

$18.00

Zenfolio fee (7%)
of Selling Price

$0.31

$1.40

Photographer Net Profit

$4.07

$18.60

Note: You can override the formula at any time by typing directly into the price fields.


Click here to go directly to the instructions for setting the prices manually instead of using a Formula.
 


Setting Product Prices using a Formula

  1. In Edit View, select Selling from the Main Menu.
  2. Under Selling click Price Lists.
  3. Click the name of the price list you would like to edit.
  4. Select the product category, whose formula you wish to change.
  5. Click Pricing next to the category of products you would like to edit.

    Note: You need to edit formulas for each category of products separately

  6. Type a dollar amount into the Fixed Markup field and / or a percentage amount into the % over base price field.
  7. Click the Rounding option you would like. Experiment with steps 5 to 6 until you are satisfied.
  8. Click Apply.
  9. Check the box for Use Formula for each product in the current category that you wish to use the formula.
  10. Click Save or Save & Assign



 

Manually Setting Prices for Frames and other Finishing and Mounting Options

  1. If you have any Framing and Mounting services, select the Finishing and Mounting tab.
  2. Select the vendor partner, which contains the product whose formula you wish to change.
  3. Click Pricing Formula next to the category of products you would like to edit.

    Note: You need to edit formulas for each category of products separately

  4. Type a dollar amount into the Fixed Markup field and / or a percentage amount into the % over base price field.
  5. Click the Rounding option you would like. Experiment with steps 5 to 6 until you are satisfied.
  6. Click Apply.
  7. Check the box for Use Formula for each product in the current category that you wish to use the formula.
  8. Click Save and your prices will update immediately.

Setting Prices Finishing Formula

Now that you have set your prices you may want to:

If not, the last step is to assign your price lists to your photos.
 

Setting Product Prices Manually

  1. In Edit View, select SELLING from the Main Menu.
  2. Under Selling, click Price Lists.
  3. Click the name of the price list you would like to edit.

Choose Price List
 

  1. Choose the currency tab where your products are located.
  2. Select the Product Category that contains the product you would like to edit.
  3. Select the vendor partner that is fulfilling the product whose prices you wish to change.
  4. For the items you would like to edit, uncheck the box for Use Formula on the far right.
  5. Type a dollar amount in the Profit field and the Selling Price field will be updated immediately. Or, type a dollar amount in the Selling Price field and the Profit field will be updated immediately.
Settings Prices Manual
 

Manually Setting Prices for Frames and other Finishing and Mounting Options

  1. If you have any Framing and Mounting services, select the Finishing and Mounting tab.
  2. Select the vendor partner, which contains the product whose prices you wish to change.
  3. Check the box next to the Finishing or Mounting Option you would like to offer for sale.
    Check the box next to the specific print sizes to make the Finishing/Mounting option available for the selected print size.
  4. For the items you would like to edit, uncheck the box for Use Formula on the far right.
  5. Type a dollar amount in the Profit field and the Selling Price field will be updated immediately. Or, type a dollar amount in the Selling Price field and the Profit field will be updated immediately.

Settings Prices Finishing Manual



After making all of the desired changes to the Price List, make sure to Save the Price List before exiting.  Alternatively, you can click Save & Assign to save the changes to the Price List then assign it to a Group or Gallery.

Price Lists Save and Save and Assign


Now that you have set your prices you may want to:

If not, the last step is to assign your price lists to your photos.