Setting Prices & Profits

Last Updated: Feb 22, 2014 02:39PM PST

Note: This feature is exclusive to Premium and Premium Business account subscribers.  The service fees given below may differ from your actual service fees. Please see your account's SELLING tab for a list of your actual Service Fees.

Please see this link for the service fees for our current subscription plans.


Service Fees

In addition to the yearly subscription fee, there is a per-order service fee. For orders fulfilled by Zenfolio partners, the service fee is taken only from the profit earned, not from the total order amount, which is what most other service providers do. For fee information please see the Selling Guide. You can view fees for different currencies by using the currency drop-down menu.

Example Service fee amounts by Product Type:

 

Product

Base Price

Selling Price

Profit

Service Fee

8x10 print

$1.99

$10.00

$8.01

$0.96

Digital Download

N/A

$60.00

$60.00

$6.00

Self Fulfilled Product

N/A

$25.00

$25.00

$1.50


Setting Prices

Using a formula you can quickly price all products offered for sale using a combination of a fixed and percentage markups. Or you can set the prices manually. This can be done when you are editing the price list for Products, Prices, and Currencies.

Zenfolio offers a built-in formula function to markup items by a percentage plus the base price. The selling price can combine a fixed mark-up and a percentage over the base price. The formula is used to quickly set the selling price for all items in your price list. You can also specify an option to round the prices to make them look more appealing. You can choose to round up to the nearest $1.00, $0.99, $0.95 or not to round up at all.

The base price is the cost of a product charged by fulfillment partner and cannot be changed. Specifying the fixed markup and/or the percentage markup sets the final selling price.

Selling Price = Base Price Fixed Markup % Over Base
 

The examples below illustrate how the pricing with formula works.
 

 

4 x 6 Print

8 x 10 Print

Base Price

$0.19

$2.00

Fixed Markup

$4.00

$10.00

% over Base Price

100%

400%

Selling Price

$4.38

$20.00

Gross Profit

$4.19

$18.00

Zenfolio fee (12%)

$0.50

$2.16

Photographer Net Profit

$3.69

$15.84

Note: You can override the formula at any time by typing directly into the price fields.


Setting Product Prices using a Formula

  1. In Edit View, select SELLING from the Main Menu.
  2. Under Selling, click Price Lists.
  3. Click the name of the price list you would like to edit. A new screen will load with setting options.



 

  1. Select Products, Prices, and Currencies. A new window will load.
  2. Choose the currency tab where your products are located.
  3. Select the vendor partner, which contains the product whose formula you wish to change.
  4. Click Edit Formula next to the category of products you would like to edit.

    Note: You need to edit formulas for each category of products separately

  5. Type a dollar amount into the Fixed Markup field and / or a percentage amount into the % over base price field.
  6. Click the Rounding option you would like. Experiment with steps 5 to 6 until you are satisfied.
  7. Click Apply and your prices will update immediately.
  8. Check Use Formula for each product in the current category you wish for it to be referenced.



 

  1. If you have any Framing and Mounting services, select the Finishing and Mounting tab.
  2. Select the vendor partner, which contains the product whose formula you wish to change.
  3. Click Edit Formula next to the category of products you would like to edit.

    Note: You need to edit formulas for each category of products separately

  4. Type a dollar amount into the Fixed Markup field and / or a percentage amount into the % over base price field.
  5. Click the Rounding option you would like. Experiment with steps 5 to 6 until you are satisfied.
  6. Click Apply and your prices will update immediately.
  7. Check Use Formula for each product in the current category you wish for it to be referenced.
  8. Click Save and your prices will update immediately.

Now that you have set your prices you may want to:

If not, the last step is to assign your price lists to your photos.


Setting Product Prices Manually

  1. In Edit View, select SELLING from the Main Menu.
  2. Under Selling, click Price Lists.
  3. Click the name of the price list you would like to edit. A new screen will load with setting options.



 

  1. Select Products, Prices, and Currencies.
  2. Choose the currency tab where your products are located.
  3. Select the vendor partner, which contains the product whose prices you wish to change.
  4. For the items you would like to edit, uncheck the Use Formula box on the far right.
  5. Type a dollar amount in the Profit field and the Selling Price field will be updated immediately. Or, type a dollar amount in the Selling Price field and the Profit field will be updated immediately.



 

  1. If you have any Framing and Mounting services, select the Finishing and Mounting tab.
  2. Select the vendor partner, which contains the product whose prices you wish to change.
  3. Type a dollar amount in the Profit field and the Selling Price field will be updated immediately. Or, type a dollar amount in the Selling Price field and the Profit field will be updated immediately.
  4. For the items you would like to edit, uncheck the Use Formula box on the far right.
  5. Click Save and your prices will update immediately.

Now that you have set your prices you may want to:

If not, the last step is to assign your price lists to your photos.